Royal College of Veterinary Surgeons (RCVS)
ViVet - Innovation Workshop Series, Innovation Marketing

ViVet - Innovation Workshop Series, Innovation Marketing

April 14, 2021

Following on from our workshop which aimed to help veterinary innovators develop marketing tools and techniques for their products and services.

Anthony Roberts, former RCVS Director of Leadership and Innovation and Daniel Johnson, a consultant in marketing and growth, Discuss the importance of marketing in successful innovation and start-ups. 

During the course of the workshop attendees will learn:

  • The principles of marketing and how to apply them in your business
  • How to identify and understand the needs of your target market
  • How to capture and communicate the value of your innovation
  • How to create messages that resonate with your audience
  • How to develop a brand and ensure lasting customer relationships
  • How to pitch your innovation to investors
  • How to develop a marketing strategy

We hope you find this discussion useful, you can find more resources on the ViVet website. 

 

www.vivet.org.uk/resources   

 

 

Stop talking, start doing

Stop talking, start doing

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 6 -

Stop talking, start doing. Identifying the actions to establish a successful, impactful innovation program. Brings the previous episodes together to create the roadmap for the innovation journey, and being able to measure the progress that is being made.

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

Creating supportive cultures

Creating supportive cultures

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 5 -

Creating supportive cultures. What are the outcomes and behaviours needed to create an innovative environment? Exploring what culture is needed to provide the right conditions for innovation to thrive and what behaviours support this environment. 

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

Navigating the current environment.

Navigating the current environment.

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 4 -

Navigating the current environment. What currently stops or hinders ways how common barriers can be overcome. Exploring how innovation progress is hampered in an organisation and how common barriers can be overcome.

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

 

Near and far-sighted

Near and far-sighted

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 3 -

Near and far-sighted. How to create success both today and for tomorrow.
The importance of having different innovation horizons to both improve today’s organisation and create the future organisation that will be successful.

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

An enabler, not an outcome.

An enabler, not an outcome.

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 2 -

An enabler, not an outcome. A tool to create the desired future.
Innovation must be aligned to vision, and being clear what it needs to achieve. Being it purpose-led ensures a better chance of innovation success. 

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

 

Diverse mindsets needed

Diverse mindsets needed

November 25, 2020

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.

Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 

Episode 1 -

Diverse mindsets needed. The need to collaborate to achieve better outcomes.
Innovation is not an individual activity, a team is needed to provide thought diversity, missing skills and support when the journey is hard. 

The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.

RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

The Ethics Review Panel - what is it and how did come about?

The Ethics Review Panel - what is it and how did come about?

March 5, 2020

In this episode of the RCVS Podcast we talk to some of the members of the RCVS Ethics Review Panel (ERP). The ERP is a permanently established sub-committee reporting to the RCVS Standards Committee - looking at ethical review of practice-based research.  Listen to this episode to learn more about ERP, what it does and how it came about, and hear from members of the panel.

Veterinary Wellbeing Award winner - Blacks Vets

Veterinary Wellbeing Award winner - Blacks Vets

October 23, 2018

Dudley-based Blacks Vets was the joint winner, along with White Cross Vets, of the large practice category in the 2017 Vet Wellbeing Awards. In this podcast Anna Feeney speaks to staff at the practice about how they have aimed to enhance wellbeing in areas such as dealing with the demands of the job, fostering effective working relationships and supporting personal and career development.

Veterinary Wellbeing Award winner - Meadows Farm Vets

Veterinary Wellbeing Award winner - Meadows Farm Vets

October 23, 2018

Worcestershire-based Meadows Farm Vets is a farm animal-only practice and the winner of the small practice category in the 2017 Veterinary Wellbeing Awards. In this podcast Anna Feeney speaks to practice owners Sophie and Richard Aylett about how smaller practices can still invest time and effort into staff wellbeing, the kind of support that can be offered to staff when they spend most of their time on site visits and supporting work-life balance.

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